Tighten Your Shoelaces book cover

This isn’t business as usual

So, this isn’t branding as usual!

Tighten Your Shoelaces is designed for entrepreneurs, business owners and business decision-makers who want to leverage the principles used by some of the world’s most respected companies to defend and grow their brands during a crisis.

Grab your free chapter of Tighten Your Shoelaces today!

Buy Now

This isn’t business as usual

So, this isn’t branding as usual!

Tighten Your Shoelaces is designed for entrepreneurs, business owners and business decision-makers who want to leverage the principles used by some of the world’s most respected companies to defend and grow their brands during a crisis. 

Grab your free chapter of Tighten Your Shoelaces today!

Buy Now

About The Author

Ron Johnson is an author, consultant and keynote speaker who specializes in all things branding. Ron is the creator of “The Bhranding Equation” (Branding + HR = “Bhranding”), a business framework designed to help businesses break down the silos between their branding and HR teams and replace those silos with powerful organizational synergies. Ron has conducted branding workshops for business professionals in Barbados, The Cayman Islands, Jamaica, Trinidad & Tobago, The US Virgin Islands, Mexico, Malaysia and the USA.

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What readers are saying

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Building a brand during a crisis is tricky! Ron’s book explores several important principles that we need to keep in mind in order for businesses to thrive. If you are currently experiencing a business crisis or, if you want to grow your brand organically to withstand crises that may be around the corner, this book is for you!
Genevieve Piturro
Genevieve PiturroAuthor of Purpose, Passion, and Pajamas: How to Transform Your Life, Embrace the Human Connection, and Lead with Meaning.
Founder, Pajama Program
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Ron Johnson provides a step-by-step guide on how businesses can both defend and grow their brands in extraordinary times. Tighten Your Shoelaces is a must read for any business leader, executive, entrepreneur or thought leader who wants to accelerate growth and be prepared for the inevitable crisis.
Nigel Henry
Nigel HenryDirector, Restaurant Excellence (Product), Pizza Hut
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Tighten Your Shoelaces is a blend of research and insight. This piece is a collection of real-life case studies of brands, leaders and daredevils who learnt to outrun their competition and their own limitations. This is an uplifting, powerful and practical tool to unleash a new energy to push on and push through.
Gina Cummins
Gina CumminsFounder, EGI Women

Courses

(coming soon)

Tighten Your Shoelaces

Loved the Tighten Your Shoelaces book? Then you’ll love this course, which is packed with extra resources, guides and tools. Perfect for business leaders who want to defend and grow their brands during a crisis – or to prepare for a crisis that may be around the corner. Coming soon!

It takes a village to raise a brand

Learn why your entire team (not just your marketing department) is responsible for building your organization’s brand, and how to build a “village” of team members, customers, vendors and suppliers who are committed to helping your organization build a stronger brand and a stronger business. Coming soon!

Branding and HR sitting in a tree

Branding and HR are two sides of the same coin. Learn why you should tear down the walls between your branding and HR teams and how to replace those silos with powerful organizational synergies. Coming soon!

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